As the current business scenario becomes more dynamic and competitive, banks must be agile and anticipative of customer needs. This has resulted in Customer Relationship Management (CRM) playing a greater significant role than ever before.

To meet this challenge, Insync empowers the banks with its portfolio of solutions that effectively offer the right product at the right time to end customers. Insync provides a complete range of successful banking CRM support that includes:

• Central analysis of existing customer profile
• Concurrent marketing programs for various products
• Outbound calling facilities
• Logging and updating CRM screens
• Cross sell and up sell
• Top up solutions